Behind the Brand

 

The Story Behind BYCI Brasil

BYCI Brasil was created with the purpose of building an independent brand with full control over every step — from concept to final delivery — ensuring coherence, identity, and purpose in every detail.

From the very beginning, the goal was to integrate all phases of the creative and operational process: from concept development to pattern making, from cutting to sewing, from building the visual identity to delivering the final customer experience. This structure ensures that each piece authentically reflects the essence of the brand. It also allows for complete technical and creative control, reinforcing consistency and loyalty to the original concept — something often lost when processes are fragmented across multiple professionals.

Since its origin, BYCI has held sustainability as one of its core pillars. All pieces are made with certified biodegradable fabric that decomposes in up to three years in landfill conditions, leaving no toxic residue behind. The design emphasizes the essentials: double-layer construction, free from metals, plastics, or synthetic accessories. These are clean, pure pieces — with or without ties — designed to offer freedom, comfort, and a minimalist aesthetic.

The brand’s communication, digital presence, and customer outreach strategies were all carefully developed to reflect this same identity.

Even the packaging follows this commitment: 100% paper-based, with no plastics or synthetic materials, reinforcing the attention to detail and alignment with the brand’s core values.

Our Pillars

Sustainability

Certified biodegradable fabric, free from toxic residues — from the first stitch to final packaging.

Timelessness

Neutral, minimal, and functional design — made to last, not to follow trends.

Versatility

Pieces created to move seamlessly from beach to everyday life, with adaptable cuts and no unnecessary add-ons.

BYCI Brasil is a project built with purpose, independence, and sophistication — from the very first idea to the final stitch, with consistency, intention, and consciousness at every step.